Senior Content & Digital Strategy Manager, Public Sector  |  Tanium

Remote   •   Jan 2022 – Present

Own go-to-market strategy, product positioning, content, and social execution for Tanium's Public Sector business, spanning competitive intelligence, win-story development, event programming, original research, and team mentoring for federal, defense, state and local, and education buyers.

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• Architect competitive positioning and go-to-market for a flagship cybersecurity campaign that captured 98% share of voice against our largest competitor, translating directly into new state government wins and becoming the most-awarded program in company history.

• Personally author win stories and case studies by interviewing customer executives and government officials, translating technical outcomes into narratives sales teams use to close deals; recruit senior public sector executives and sitting government officials to headline customer webinars.

• Author competitive-positioning content and solution briefs translating dense regulatory frameworks (CMMC, CJIS v6.0, DoD/CMRS, NASCIO priorities) into product-capability narratives that win public sector and defense buyers.

• Own content strategy, speaker recruitment and contracts, and onsite/digital execution for Tanium's flagship Public Sector events (Converge Public Sector Track, annual FedCyber Exchange), growing government speaker participation 62% and driving two years of YoY growth across every engagement metric (50-78%).

• Built the Public Sector LinkedIn presence and social advocacy program from zero into a channel spanning U.S., Canada, and EMEA audiences and sustaining engagement rates more than 3x industry benchmark.

• Design and field original research with analyst and media partners (GovExec Intelligence) to support demand generation and competitive market intelligence, translating primary data into sales-facing content and trade-press placements.

• Personally vetted and mentored a year-long intern to support content, field events, and analytics reporting across Fed/SLED.

• Partner cross-functionally with Product Management, Sales, and Communications teams, plus external stakeholders (media partners, industry associations, and channel partners), to keep positioning and content aligned across every channel.

 

Communications, Brand & Digital Strategy Fellow  |  Institute for Critical Infrastructure Technology (ICIT)

Washington, DC   •   Jul 2023 – Nov 2025 · Part-time, concurrent fellowship

Provided positioning, brand, and communications counsel to a national-security-focused nonprofit convening critical infrastructure, policy, and government leaders.

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• Led an 8-phase brand identity redesign tied to the organization's 10-year anniversary, from purpose definition and research through creative concepting, testing, and launch, covering both the primary logo and the organization's award and challenge-coin designs, and contributing to 66% growth alongside ongoing content and digital strategy guidance.

• Wrote press releases and earned media content during pivotal critical infrastructure security news cycles; provided onsite social media support for briefings convening national security and government leaders.

 

MFGS, Inc. (and Micro Focus Government Solutions)

McLean, VA   •   Nov 2018 – Dec 2021

Joined during the organization's founding year, building go-to-market, content, and field marketing for a DevSecOps, cybersecurity, hybrid IT, and artificial intelligence portfolio serving U.S. federal civilian and DoD buyers.

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Assistant Director, Marketing & Digital Media   •   April 2021 – Dec 2021

• Directed event and field marketing for federal and defense audiences against an $80,000+ annual budget; conceived and personally staffed a defense-audience activation at the AFA Air, Space & Cyber Conference, drawing 167% above-typical booth traffic and unsolicited recognition (challenge coins, a U.S. Air Force cyber unit patch) from military attendees.

• Initiated, wrote, and personally designed the graphic for a press release on a Micro Focus Fortify / Platform One Iron Bank partnership, picked up by Yahoo! Finance via Global Newswire with a variant appearing in GovCon Wire.

• Initiated, wrote, and designed the graphic for a press release supporting the Grace Hopper Code for Us Act, reshared directly by the bill's sponsoring member of the U.S. House of Representatives.

• Directed website governance, SEO, and pipeline funnel strategy, contributing to 95% YoY growth in website users and 64% growth in traffic.

• Directly managed and mentored one direct report in social strategy, graphic design, and website analytics.

Social Media Manager  •   Nov 2018 – March 2021

• Built and led a partner go-to-market campaign spanning the company's federal/DoD-facing portfolio, generating 51 qualified leads worth $240,000+ in attributed revenue and cutting cost-per-click 64% year-over-year.

• Ghostwrote executive thought leadership content, including a single LinkedIn article that generated 75,000+ organic reach and remains cited by name in Google AI Overviews seven years later, an early instinct for what's now called Answer Engine Optimization (AEO).

 

Assistant Director, Content & Integrated Communications  |  NACHA – The Electronic Payments Association

Herndon, VA   •   Aug 2014 – Nov 2018

• Led digital marketing strategy and budget ($5,000–$10,000 monthly) for a national payments-industry association, driving 40–50% YoY website traffic growth through campaigns tied to webinars, publications, and the annual conference.

• Co-wrote and guided executive LinkedIn thought leadership content, including "My First Year, The Payments Institute Experience!" (authored by NACHA's Sr. Network Rules Director) and "NACHA on the Hill: Same Day ACH, the Financial CHOICE Act, Faster Payments Education" (authored by NACHA's Sr. Government Relations Director).

• Directed website content governance and editorial standards across 19 contributors, including style-guide development; produced the organization's bi-weekly member newsletter and the nationwide launch campaign for NACHA's Same Day ACH initiative.

• Managed NACHA's national Payments System Awards Program, including event logistics, a Hamilton-themed ("Don't Throw Away Your Shot") session campaign, nominee outreach, coordination with 24 volunteer judges, and awardee travel and video production for the annual luncheon.

 

Social Media Specialist  |  Carahsoft Technology Corp.

Reston, VA   •   Feb 2012 – Jul 2014

First-ever social media hire; built government market positioning and OEM/channel partner engagement from the ground up across a 160+ vendor ecosystem (including HP Software, Adobe, VMware, Symantec, F5, and SAP), developing direct fluency in federal, state, and local procurement, compliance, and field/event marketing execution.

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• Built relationships with federal, state, and local government officials, including contacts at GSA, the Department of the Interior, the State Department, EPA, and USGS, plus an international relationship with Toronto Police Service.

• Originated Carahsoft's C-suite engagement strategy from scratch, including executive social media ghostwriting for VPs and sales directors and speaker outreach across 10 named federal, state, and local government IT officials, while training and managing two social media coordinators and an intern, one of whom (a direct report) I mentored for 1.5 years.

• Wrote, produced, and hosted CarahTalk (now known as Carahcast), a recurring thought-leadership podcast featuring government IT leaders, including a former FBI agent on cyber espionage and an Army Corps of Engineers official on GeoPDF trends; drove 600%+ growth in community engagement and 1,200+ qualified relationships across the vendor ecosystem.

 

Communications Manager  |  Mobilize.org

Washington, DC   •   Jul 2011 – Jan 2012

• Built communications strategy and content for a national Millennial civic-engagement organization, directing a new media coordinator and communications intern plus a 16-person volunteer blogger community; prepared the FY2012 communications budget and ran the website-redesign vendor selection process.

• Wrote bylined press releases, including "Team Rubicon Partners with Habitat for Humanity for Veterans Day Service Initiative" and coverage of the organization's executive director addressing national Millennial civic leaders on social innovation.

• Drove media relations and executive messaging while managing a full website rebrand, graphic design collateral, and events communications, including livestreaming and press coverage.

 

Communications Coordinator (Post-Graduate 1-Year Position)  |  Society of Professional Journalists

Indianapolis, IN   •   Jul 2010 – Jul 2011

• Wrote media relations content, press releases, and marketing materials for a national journalism advocacy organization, producing SPJ's weekly e-newsletter and liaising with reporters and producers at NBC News, CNN, and Fox News.

• Authored two Quill Magazine member-profile features and bylined national press releases on First Amendment and public-records advocacy, including coverage of a federal shield-law campaign citing research that 7,000+ state and federal subpoenas were issued to journalists that year.

• Organized and executed marketing campaigns and event logistics for SPJ's national conventions, regional conferences, and professional development programs.

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